Tour

“So, whats customer journey mapping all about?”

“Well, its about trying to understand how the customer researches, decides and buys your products and services…”

“And how does that benefit you?”

“We know that the majority of web prospects go to other channels and other websites when researching and buying – but which channel? And why? If we can get a handle on this, we can investigate and optimize those touchpoints and make them more effective, so you can get more conversions.”

It’s about understanding how the customer researches, decides and buys

The majority of web prospects go to other channels and other websites

“So, what happens in a project?”

“Well, first we listen to what you are trying to achieve, your business objectives. Then we develop two PERSONAS, who we use to represent your target market.”

“Personas allows us to understand the different psychologies, motivations, different buying behaviours that create different journeys”

“This allows us to assume these personas and carry out those journeys, review them and map them”

Personas allow us to understand the different psychologies, motivations

We assume the personas to review and map the journeys

“The deliverables…?”

“Well, you get the Customer Journey Map of course, a Customer Journey scorecard benchmarking your multichannel performance, video recordings of Customer Journeys carried out , a report of issues, opportunities and recommendations and a Road Map to future improvements, listing and prioritizing next steps.”

“We’ve made some big improvements for some big companies, 70% sales increase, 98% turnover increase for lloyds TSB, Totesport, LateRooms. We can help you do the same.”

“I look forward to speaking with you about your customers journey”

Multi-channel customers spend 3 to 10 times as much as single channel customers do