The Ghosts of Christmas Customer Experience

Picture of Scrooge

I was asked to appear on BBC Business Breakfast recently to talk about how Christmas E-Commerce differed from Rest of the Year E-Commerce. This was a great opportunity to consider what was different about Christmas, and how this might affect the customer experience. So I went and found examples from three major retailers. But I only managed to tell one story, which I thought was a shame.

These are self-inflicted wounds, and I feel it my duty to help remove this humbug and help them them sell Tiny Tim what he will want next year

So that this material does not go to waste, I thought I would tell you about the"The Ghosts of Christmas Customer Experience" which will expose three scrooge retailers who have given customers a poor buying experience this Christmas.

What did they do to deserve this? Simple - they have failed to sell things to people who want to buy them this Christmas. But they have not only negligently lost revenue, but they have also irritated and exasperated the general present buying public. So in reality, I suppose these are self-inflicted wounds, and I feel it my duty to help remove this humbug and help them them sell Tiny Tim what he will want next year.

Accordingly, the Ghosts of Christmas Availability, Christmas Empty Shelves and Christmas Delivery will be revealed over the next few weeks on the lead in to the festive season. "Gawd bless us one and all!"


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