The Blog

What we think about Customer Journey, User Experience, Psychology and Human-Centered Design.

A Blink Usability Protocol

visual cortex

How to investigate and test Gladwell’s ‘Blink’ with a new usability protocol.

Relevancy, Search Marketing and Usability

google adwords

Quality, relevancy, usability all save you money

Usability at the Checkout – Funnel to get Sales

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The first improvements you make are at the checkout.