The Blog
What we think about Customer Journey, User Experience, Psychology and Human-Centered Design.
Five Tips to Increase Conversion Rate Through Usability
Sometimes it’s good to have some straightforward tips to improving conversion through good usability.
The Invisible Browser
Your market doesn’t think like you, doesn’t use the same language as you, doesn’t have the same goals as you.
Price Is Not What It Seems – Or Is It?
Rational decisions are not always simply made on price, the neo-cortex can choose to use an emotional response as the best way to proceed.
Landing Pages – How To Get Them Right
The few seconds after someone lands on your site is highly critical, in which you start a conversation that may (or may not) result in a sale
What Sells Best? Words or Pictures? Why?
We need to understand why our brains attend to things differently to design effectively
