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	<title>Comments on: Usability Driven Off Track by Jakob Nielsen</title>
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		<title>By: Fábio Silva</title>
		<link>http://www.hawdale-associates.co.uk/blog/usability-driven-off-track-by-jakob-nielsen/comment-page-1/#comment-319</link>
		<dc:creator>Fábio Silva</dc:creator>
		<pubDate>Sat, 16 Jan 2010 19:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.hawdale-associates.co.uk/?p=660#comment-319</guid>
		<description>I have a feeling that usability is obsessively behavioral. It&#039;s a natural turn when we are talking about business. Just look at how ethnography-inspired research takes a lot of time. Actually, cognitive research takes time. It&#039;s not just &quot;observe &amp; document&quot; approach.

It&#039;s interesting to note that in some Nielsen&#039;s articles he points that his methodology is mostly influenced by the same Norman you point in your gold age adagio. So, Norman changed his mind? Probably. 20-years difference there. It&#039;s possible that his previous research did not held itself. It happens. You can just throw out 20 years of research if the data don&#039;t move ahead. You can always start again.

Also, I read in one of Norman&#039;s article that he likes to move from subject to subject in a range of 5 to 10 years.

In my approach to usability, my focus is on user research and iteration: doesn&#039;t matter if I will use contextual inquiry, in-depth interviews, heuristics analyses. My focus is on providing my clients with data that helps him understanding their user (and also their business) needs. The core of the usability: user needs. Just simple.

I guess your angry, just like mine in 2 years ago, is about how people approach usability from a theory point of view. People that do not notice that usability is about testing will just hush to guidelines and says &quot;that is usability. Nielsen said&quot;. But he also said that you need to do you own tests.

I am not in defense of Nielsen. I am in defense of better understanding of the surroundings (research).

ps: I will retweet your post.</description>
		<content:encoded><![CDATA[<p>I have a feeling that usability is obsessively behavioral. It&#8217;s a natural turn when we are talking about business. Just look at how ethnography-inspired research takes a lot of time. Actually, cognitive research takes time. It&#8217;s not just &#8220;observe &amp; document&#8221; approach.</p>
<p>It&#8217;s interesting to note that in some Nielsen&#8217;s articles he points that his methodology is mostly influenced by the same Norman you point in your gold age adagio. So, Norman changed his mind? Probably. 20-years difference there. It&#8217;s possible that his previous research did not held itself. It happens. You can just throw out 20 years of research if the data don&#8217;t move ahead. You can always start again.</p>
<p>Also, I read in one of Norman&#8217;s article that he likes to move from subject to subject in a range of 5 to 10 years.</p>
<p>In my approach to usability, my focus is on user research and iteration: doesn&#8217;t matter if I will use contextual inquiry, in-depth interviews, heuristics analyses. My focus is on providing my clients with data that helps him understanding their user (and also their business) needs. The core of the usability: user needs. Just simple.</p>
<p>I guess your angry, just like mine in 2 years ago, is about how people approach usability from a theory point of view. People that do not notice that usability is about testing will just hush to guidelines and says &#8220;that is usability. Nielsen said&#8221;. But he also said that you need to do you own tests.</p>
<p>I am not in defense of Nielsen. I am in defense of better understanding of the surroundings (research).</p>
<p>ps: I will retweet your post.</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.hawdale-associates.co.uk/blog/usability-driven-off-track-by-jakob-nielsen/comment-page-1/#comment-318</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 05 Jan 2010 13:01:19 +0000</pubDate>
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		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by UXTweets: Usability Driven Off Track by Jakob Nielsen: http://bit.ly/77uYFk...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by UXTweets: Usability Driven Off Track by Jakob Nielsen: <a href="http://bit.ly/77uYFk.." rel="nofollow">http://bit.ly/77uYFk..</a>.</p>
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		<title>By: Dean Vipond</title>
		<link>http://www.hawdale-associates.co.uk/blog/usability-driven-off-track-by-jakob-nielsen/comment-page-1/#comment-317</link>
		<dc:creator>Dean Vipond</dc:creator>
		<pubDate>Tue, 05 Jan 2010 11:02:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.hawdale-associates.co.uk/?p=660#comment-317</guid>
		<description>Interesting post, and one which coincides with my own views on the subject. I&#039;m saddened when I meet designers and clients that have a really dim view of usability, but can completely understand why they&#039;ve come to this standpoint. I&#039;ve worked with some woefully dull, uncreative usability specialists in my time, and depending on the hierarchy within the organisation, they can really choke the life out of a project. However, I&#039;ve also worked with some fantastic, progressive, creative usability specialists, whose work has magnified my design work, and helped make it more effective.

You simply cannot just have a checklist and turn down any approach which doesn&#039;t meet with every point on it. Context is everything. Good usability specialists understand this.</description>
		<content:encoded><![CDATA[<p>Interesting post, and one which coincides with my own views on the subject. I&#8217;m saddened when I meet designers and clients that have a really dim view of usability, but can completely understand why they&#8217;ve come to this standpoint. I&#8217;ve worked with some woefully dull, uncreative usability specialists in my time, and depending on the hierarchy within the organisation, they can really choke the life out of a project. However, I&#8217;ve also worked with some fantastic, progressive, creative usability specialists, whose work has magnified my design work, and helped make it more effective.</p>
<p>You simply cannot just have a checklist and turn down any approach which doesn&#8217;t meet with every point on it. Context is everything. Good usability specialists understand this.</p>
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