Comments on: The Invisible Browser http://www.hawdale-associates.co.uk/blog/the-invisible-browser/?utm_source=rss&utm_medium=rss&utm_campaign=rss Optimizing The Customer Journey Sat, 16 Jan 2010 19:55:17 +0000 hourly 1 By: Charlie http://www.hawdale-associates.co.uk/blog/the-invisible-browser/comment-page-1/#comment-313 Charlie Fri, 23 Oct 2009 15:34:19 +0000 http://www.hawdale-associates.co.uk/?p=616#comment-313 This is a great article. It is so easy to use technical 'jargon' in this 'web-age'. Even 'simple' words like browser can be easily misunderstood. Whenever I write copy for the web or printed articles, I always ask myself..."would my mother understand this"? If the answer is no, it is likely a large proportion of your audience will also not understand! Always consider your user! This is a great article. It is so easy to use technical ‘jargon’ in this ‘web-age’. Even ‘simple’ words like browser can be easily misunderstood.

Whenever I write copy for the web or printed articles, I always ask myself…”would my mother understand this”? If the answer is no, it is likely a large proportion of your audience will also not understand!

Always consider your user!

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