Comments on: Landing Pages – How To Get Them Right http://www.hawdale-associates.co.uk/blog/landing-pages-how-to-get-them-right/ Optimizing The Customer Journey Sat, 16 Jan 2010 19:55:17 +0000 hourly 1 By: David Hawdale http://www.hawdale-associates.co.uk/blog/landing-pages-how-to-get-them-right/comment-page-1/#comment-310 David Hawdale Tue, 16 Jun 2009 14:45:49 +0000 http://www.hawdale-associates.co.uk/?p=189#comment-310 You are right of course, Sally, it is there. Hiding (I would claim!) just above the fold half way down the left hand side. But I guess the point I'm trying to make here is that the decision to carry on / not carry on with the conversation is taken very quickly, and the bulk of the BA page is dedicated to travelogue, not travel planning. In the few seconds that a user will look at this page to assess its relevancy, she will likely not see this block. Whereas for the EasyVoyage page you can't miss it. Absolutely agree your point about good and useful functionality, but it has no value if it is peeping out from behind the edge of the shop window! You are right of course, Sally, it is there. Hiding (I would claim!) just above the fold half way down the left hand side.

But I guess the point I’m trying to make here is that the decision to carry on / not carry on with the conversation is taken very quickly, and the bulk of the BA page is dedicated to travelogue, not travel planning. In the few seconds that a user will look at this page to assess its relevancy, she will likely not see this block. Whereas for the EasyVoyage page you can’t miss it.

Absolutely agree your point about good and useful functionality, but it has no value if it is peeping out from behind the edge of the shop window!

]]> By: Sally Bean http://www.hawdale-associates.co.uk/blog/landing-pages-how-to-get-them-right/comment-page-1/#comment-309 Sally Bean Tue, 16 Jun 2009 13:04:41 +0000 http://www.hawdale-associates.co.uk/?p=189#comment-309 David, this is useful advice. However, I don't understand your criticism of the BA website page. ((unless BA has changed their site since you wrote your piece). Even on my wee laptop screen I can see a panel on the lower left hand side which enables me to check flights and availability quite easily, with the destination already filled in. So it looks to me that it's not so much dumb sales assistant as suboptimal arrangement of the shop window. I believe that British Airways was the first airline brave enough to provide calendarised web booking which enables people to interactively choose the cheapest flights that fit their schedule, and which has now been copied by everyone, This makes it more intelligent than the average sales assistant, not less. I should mention that I have worked for BA in the past but I left in 2002 and did not have anything to do with the website. David, this is useful advice. However, I don’t understand your criticism of the BA website page. ((unless BA has changed their site since you wrote your piece). Even on my wee laptop screen I can see a panel on the lower left hand side which enables me to check flights and availability quite easily, with the destination already filled in.

So it looks to me that it’s not so much dumb sales assistant as suboptimal arrangement of the shop window.

I believe that British Airways was the first airline brave enough to provide calendarised web booking which enables people to interactively choose the cheapest flights that fit their schedule, and which has now been copied by everyone, This makes it more intelligent than the average sales assistant, not less.

I should mention that I have worked for BA in the past but I left in 2002 and did not have anything to do with the website.

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