David Hawdale

David Hawdale

David has degrees in Experimental Psychology and Cognitive Science and has spent the last fifteen years experience attempting to understand how customers behave, the journeys they take, and the decisions they make.

He has overseen major design projects with Lloyds TSB Insurance, dabs.com, totesport and laterooms. These projects have always created a return, often spectacular, with ease.

What They Say About David Hawdale:

He has supported my team in the research and implementation of a huge piece of personalisation based on behavioural analysis and psychological type. This was not only industry leading but provided very impressive financial results. – Emma Tolley – Head of E-Commerce, Lloyds TSB Insurance.

The insight he helped us to reach after the lab exceeded our expectations and resulted in us not only understanding the specific project we were working on, but also in creating a general model for user behavior. In short, I would not hesitate in recommending him to others. – Hugo Pickford Wardle – Lead Project Manager – LateRooms.com

David provided creative and insightful user experience analysis and recommendations for a high profile web application, which yielded significant benefits. – Andy Towler – User Experience Lead at Ixaris Systems Ltd

David is a first class user experience professional who brings innovative, ground-breaking thinking together with professionalism and pragmatism and gets things done. – Lisa Rae – User Interface Project Manager at Sony Ericsson.

This man has done more to add value to companies than anyone i know. He is without doubt one of the paramount experts in his field and during my time at Zendor the quality of his work covered both myself and the clients we worked with in glory. This man is fabulous, scoop up his words as if they were gold dust and deposit them in the Bank of Results. – Matthew Cooper – Business Development Manager at Zendor.