You Can Improve Your Results Online
The customer journey can be hard to travel.
- Buttons have to be pressed.
- Barriers need to be overcome.
- Signposts need to be followed.
All these things make it hard for the customer to buy. But by optimizing the customer journey:
- Your sales will improve.
- You will enhance your your cross sell opportunities.
- And turn your costly browsers into profitable buyers.
So by understanding the psychology of your customers and the usability of your site, why they buy and why they do not, you will thrive and survive online.
IMRG Usability and User Experience Workshop
I’m chairing the IMRG (Interactive Media in Retail Group) Usability and UX Workshop on 8th July. We are discussing how retailers minimize the business risk associated with bad user experiences in the face of change. Involved are Figleaves, Book Depository, Tealeaf and others.
Hawdale Associates is a high-end design consultancy with expertise in conversion techniques based on psychological and neuroscientific theories of human, social and cultural behavior.


