The idea that there might be a standardised customer journey is exasperating. Different customer journeys are taken for different products.
You Can Improve Your Results Online
The customer journey can be hard to travel.
- Buttons have to be pressed.
- Barriers need to be overcome.
- Signposts need to be followed.
All these things make it hard for the customer to buy. But by optimizing the customer journey:
- Your sales will improve.
- You will enhance your your cross sell opportunities.
- And turn your costly browsers into profitable buyers.
So by understanding the psychology of your customers and the usability of your site, why they buy and why they do not, you will thrive and survive online.
